WHO WE ARE
Our belief: fragrance should be more than luxury; it should be identity.
For over two decades, our founder lived in the world of perfumes, studying the finest blends, experiencing their power, and dreaming of making such artistry accessible to everyone.
Today, Zira stands as a house of accessible luxury, offering French-crafted perfumes with 25% oil concentration that last over 12 hours.
WHY CHOOSE US
- Luxury Made Accessible – Premium French ingredients without the premium price.
- Long-Lasting Performance – Over 12 hours of staying power.
- Emotional Storytelling – Each fragrance inspired by a feeling, moment, or memory.
- Unique & Signature-Worthy – Distinct blends you won’t find everywhere.
- Trusted Craftsmanship – Backed by over 20 years of fragrance expertise.
Because at Zira, you don’t just wear a perfume, you live it.
A Note from the CEO of House of Amara
For me, fragrance has never been just about scent. It has always been about the way it makes you feel — the quiet confidence it gives you before an important moment, the way it pulls you back to a memory you thought you had forgotten, or how it makes an ordinary day feel extraordinary.
Over the last twenty years, I have lived in a world of perfume. I’ve walked through the ateliers of renowned houses, studied the alchemy of blending, and experienced firsthand how a fragrance can change the way we carry ourselves. And yet, there was always one thought that stayed with me — why should true luxury be reserved only for a few?
That question became the seed for Zira. Our mission is simple: to take the craftsmanship, depth, and lasting power of niche perfumery and make it accessible to everyone who values self-expression. With over 25% oil concentration, French-sourced ingredients, and a commitment to artistry, Zira perfumes are not just products, they are emotional experiences bottled for you.
Each fragrance has a soul. Whether it’s the bold freshness of Stone & Sky, the nostalgia of Mango Bite Me, the irresistible charm of Stolen Kiss, or the power of Smells Like Money, every creation is designed to resonate with the moments that matter most in life.
At House of Amara, we believe fragrance should not be an indulgence you hesitate over, but a signature you embrace every day. Zira exists to empower, to inspire, and to become part of your story.
Because at the heart of it all, luxury is not about exclusivity, it’s about connection. And through Zira, I invite you to discover the scent that feels like you.
Srikanth Chinta- Founder & CEO, House of Amara
